It started with our daughter.

At 16 months old, we watched her hold a doll, then look to the mirror — confused, searching for herself in what she was holding, and not finding it.

In that moment, we knew something was missing.

So we created something different.

Our plush dolls are designed to nurture identity, belonging, and connection.

Each doll is a reflection of carrying the strength of our culture, our stories, passing our traditions lovingly from one generation to the next.

We felt the importance of strengthening her cultural identity — and creating that same sense of connection for our babies everywhere.

They are more than toys.

They are a place of belonging.

A reminder to our children that they are beautiful — in every culture, and deeply within their own.

This is only the beginning.

Loves you always, Jio & Maraea xox